SMS messaging has become invaluable for healthcare. Medication, behavioral correction and day-to-day lifestyle choices have been affected by SMS involvement, and patient engagement has become a ground-level goal. As healthcare grows, organizational communication tactics expand. Technologies ranging from secure email to patient portals already exist, and smartphone-based communication has taken another leap.
SMS Messaging as Prioritized Communication
Americans over age 55 currently text more than they call via phone, reports the Advance Healthcare Network. Both in-patient and out-patient services contain widespread text preferences. Similarly, those under age 30 text others more often than emailing them. The new household prioritizes text message communication, empowering new, innovative out-patient care communication techniques.
While younger patients are, typically, harder for medical providers to reach, prioritized SMS messaging has greatly enhanced connectivity. Medical providers also benefit from the conversation shift. An American Academy of Orthopaedic Surgeons study recorded nurses wasting as much as 60 work minutes locating physicians for workday responses. More wasted time equates to less healthcare.
The New Patient Care System
Modern healthcare leaders insist upon the shift to mobile patient care. Already, medical providers communicate with patients via text and email. Unfortunately, a small fraction receive medical information via text. Evolving patient healthcare will, however, change this.
Texting is an incredibly effective impactor of healthcare. SMS platforms designed to control patient smoking rates, for example, are much more than simple reminders. Childcare, too, can be positively impacted by constant SMS updates. Pregnant women, utilizing constant updates, can maximize their child's health with powerful on-the-hour information and action prompts.
The Power of Customization
Customization should be noted, too, as SMS marketing campaigns have created an atmosphere filled with personalization. Healthcare benefits from acute information, and patients receiving updates pertaining to specific conditions are much safer. Every patient is different, and every patient has a host of unique needs.
While SMS outreach is astounding, personalization contains the paradigm shift’s biggest boons. Physicians needn’t text directly with patients anymore, though communication garnered will procure high value, clear and concise content.
TCPA Rules and Regulations
While SMS marketing offers much to the healthcare field, the Telephone Consumer Protection Act will likely influence the future’s adoption of SMS-centric healthcare services. SMS platforms offer functionality. They offer immediate response, appointment confirmations and survey information. Due to the service’s wide sweep, regulation is needed.
TCPA rules and regulations currently require service providers to obtain prior express consent for text messaging services commence. While a regulation affecting marketers, mostly, TCPA guidelines can still slow down the healthcare industry’s adoption of viable services. Already, medical providers have combined texting and email services to create extensive in-care management programs. SMS marketing campaigns enable patient decisions. They grant the ability to opt in to services. Strict adherence to TCPA rules may, in theory, align healthcare with marketing’s finer solutions.
A Bright Future
Currently, security and privacy are critical considerations. Medical providers receiving or sending personal health information must maintain security. Robust security systems protect text messaging services. They utilize message expiration, two-way encryption auditing and remote wipe options.
The healthcare industry’s future is a bright one—one guided by constant contact, patient integrity and customized solutions. Modern marketing approaches have greatly influenced such a movement, as every stride in achieving patient delight proposes new, innovative solutions. As text messaging becomes more popular between patients and physicians, healthcare providers will adapt the power-packed platform into modern care strategies. Medical communities are built upon trust, respect and effectiveness. Now, the modern healthcare industry can benefit from extensive, inclusive services.
Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass sms messaging, smart targeting and automation. Jumpstart your business by grabbing your free copy of his powerful Mobile Marketing Success Kit. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.